This celebrated poster by the prominent German-born American illustrator J.C. Leyendecker promotes the work of the Boy Scouts of America in raising support for the government’s Third Liberty Loan, issued in April 1918. In it, a kneeling boy scout offers his sword lettered with the scouts’ motto “Be Prepared” to the figure of Liberty in the guise of a warrior behind him. Her shield is embossed with the heraldic arms of the United States. They form a tableau representing the slogan on the plinth below them: Weapons for Liberty. The Boy Scouts were involved in selling bonds for each of the government’s five campaigns during and immediately after World War I. They typically followed the main canvassers, sweeping up subscriptions from small donors. For this, the Third Liberty Loan, the scouts had a special send-off rally from Liberty Loan Park at Madison Avenue and 38th Street. The image had already appeared on the cover of The Saturday Evening Post (for which Leyendecker designed no fewer than three hundred covers in the course of his career) on March 2, 1918, and on the cover of Scouting Magazine on March 15, 1918; it was also available in postcard form and on a range of other objects. Photographic postcards also survive showing the tableau on the poster recreated “in the flesh” on a float during a parade to honor service personnel in Poughkeepsie, New York the same year.
For inquiries about image licensing, please contact collections@posterhouse.org.