United Air Lines/New York
Joseph Binder
1957
DIMENSIONS
40 1/2 x 25 in. (102.9 x 63.5 cm)
OBJECT NUMBER
PH.8224
COUNTRY OF ORIGIN
United States
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
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This poster is part of a larger series created by Joseph Binder for United Air Lines. In it, he uses the relatively new United Nations Secretariat Building and the curved roof of the General Assembly Building to promote travel to New York. Completed in 1951, the Secretariat Building was an architectural triumph and the city’s first glass-curtain skyscraper. It was designed in the International Style by a multinational team of ten architects, including Le Corbusier, under the direction of Wallace K. Harrison (who was also involved in the construction of Rockefeller Center). As the United Nations was also meant to function as a symbol of a peaceful, progressive future, its style eschews historical reference in favor of pure modernism.

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