William Haskell Coffin’s simple illustrated poster shows the angelic figure of an American Red Cross nurse, the blue patch behind her perhaps suggesting a heavenly realm. With a beatific smile, she extends her arms in a gentle appeal to the viewer to respond to the Third Red Cross Roll Call. This was a membership drive that ran from November 2 to November 11, 1919, a year after the Armistice, and intended to allow the organization to continue its work. The Red Cross had established its reputation during World War I for its efforts to care for American servicemen abroad and their families as well as for its provision of service workers and nurses at home, not least during the great influenza epidemic of 1918. The nurse here reflects the style of “the Coffin girl,” a slightly ethereal representation of ideal American female beauty that appeared in his paintings and on posters, magazine covers, greeting cards, and other printed materials during and after the war. Haskell Coffin was a painter and illustrator who designed covers for numerous magazines, including Redbook, The American, and The Saturday Evening Post, and was commissioned by the U.S. government to produce propaganda posters during the war.