This is one of a handful of teaser images made for the first SpongeBob film. By the early 2000s, it was becoming more common not only for a single movie to generate multiple teaser and payoff posters, but also for different agencies to be involved in these projects simultaneously. When an agency is working on posters for an animated production, it might obtain assets from the cartoon or CGI film that will then be enlarged and drawn on in order to be of a high enough resolution to work as a poster. In the case of this design, the SpongeBob illustrators copied the approved comp concept in their style, and BLT then manipulated those images into a final poster layout.