This was designer Dawn Baillie’s first poster for a Wes Anderson film. While Rick Lynch had created the poster for Rushmore a few years earlier, Dawn’s close relationship with the producer resulted in her being asked to work directly with Anderson, who wanted to be involved in the design of the marketing materials. Dawn arrived at Anderson’s office with a concept for a central image of a book that had elements of the story tucked into its pages. The cover was composed of various Richard Avedon portraits of the cast that she had assembled into a harmonious family photo. Later, she worked with Anderson to place the remaining items around the tableau before photographing it as a still life with a 4×5 camera. In order to make the objects sticking out of the book clearly visible, she split its spine and fanned the pages.