For The Grand Budapest Hotel, designer Dawn Baillie was inspired by old-fashioned lobby key cubbies as a means of creating a grid to display the large, star-studded cast of this Wes Anderson film. The uniform size of the key cubbies allowed for a lot of design flexibility; posters for other territories show them arranged in different formats around the image of the hotel, which alternated between daytime and night- time views. Some of them were even enlarged to create individual character posters or icons for digital advertising, like themed playlists on music-streaming services.