Held outside Caesars Palace in Las Vegas between 1972 and 1985, the Alan King Tennis Classic was an important ranking tournament in the men’s tennis circuit. It was hosted by comedian Alan King, who loved the sport and provided colorful televised commentary. This is one of the few posters by Neiman to feature an identifiable athlete: Sweden’s Björn Borg with his wild mop of blond hair. While Borg had won the previous two championships, he did not participate in the 1981 event, allowing relative newcomer Ivan Lendl to take the title. Ivan Lendl’s collection of posters by Alphonse Mucha was the subject of Poster House’s first exhibition!