Tony Sarg was an American commercial artist best known as the creator of hugely successful touring shows for children featuring marionette theaters during the 1920s and ’30s. He also produced illustrations for children’s books and for magazines and journals like the Saturday Evening Post, Good Housekeeping, and Vanity Fair; in addition, he made a series of short, animated films in the early ’20s called “Tony Sarg’s Almanac,” murals for hotels and department stores, designs for the Macy’s Thanksgiving Day Parade, and souvenirs for the 1939 World’s Fair in New York, among other ventures. This poster was intended to be posted at soda fountains and promotes a “Fifty-Fifty,” a strawberry-peach melba. A comic vignette on the left shows a little boy proffering a peach he has just picked while hiding another behind his back as he is admonished by a policeman; it is only tangentially connected to the subject of the promotion but entirely characteristic of the artist’s sense of humor. He was also practical, however, and left an open space for each location to add its own price for this special concoction.