After World War II, the Stedelijk Museum in Amsterdam expanded the progressive reputation it had established as early as 1905 with its seminal Van Gogh exhibition; among other genres, its program increasingly included exhibitions of European and North American modern and contemporary art. This poster promoting a 1956 exhibition of foreign industrial design at the museum was designed by renowned Dutch graphic designer and typographer Charles Jongejans, who published a number of books on these subjects. His poster here incorporates both decorative and industrial design objects in a composition that reflects the modernist simplicity of Dutch graphic design of the 1950s.