Sleepless in Seattle was one of the first posters that designer Dawn Baillie worked on at BLT using Photoshop. Prior to this, the few agencies that built posters on computers had used Color Studio, a program that did not easily allow revisions to a composition. Even with this transition to Photoshop, however, the construction of the image was still incredibly complex, as the application did not introduce its “layers” feature until 1995, allowing the user to swap out visual elements more easily. Here, once an object was placed in the composition, it was very difficult to remove. No one on Dawn’s team used a mouse while designing on a computer. Instead, everyone had a Wacom tablet and pen—a stylus that was used to draw on a sensitive tablet, allowing the user more control over the final image.
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