In the 1960s and ’70s, Union Camp commissioned a number of illustrators—including a few Push Pin alumni—to create posters promoting its line of Williamsburg Offset paper. Each design featured a famous historical male figure deemed, like Union Camp’s paper, to have “had it.” Seymour Chwast produced at least two posters for the brand under art director Hal Josephs, this one showing Sigmund Freud surrounded by the sexual demons of his subconscious. Below, the tagline reads “Who could forget Freud (except maybe Jung)? If you want to be remembered try Union Camp’s Williamsburg Offset.”