Put Fighting Blood in Your Business
Dan Smith, Thomsen-Ellis Co., Baltimore - New York
1919
DIMENSIONS
19 x 27 3/4 in. (48.3 x 70.5 cm)
OBJECT NUMBER
PH.125
COUNTRY OF ORIGIN
United States
CREDIT LINE
Gift of Peter A. Blatz
KEYWORDS
-

This poster was issued by the American Red Cross in cooperation with the U.S. Employment Service to encourage businesses to employ veterans of World War I. It shows U.S. marines charging across the trenches with bayonets at the ready under the protective fire of U.S. military aircraft. The U.S. flag and the marines’ banner are held aloft at the front of the group and a cartouche on the left lists the battles in which the marines have fought. At the end of World War I, some 4 million soldiers were demobilized. They returned to a homeland characterized by social unrest, rising unemployment, economic hardship, labor strikes, and the country’s first “Red Scare.” Arthur H. Woods, quoted in the poster, became assistant to the U.S. secretary of war in 1919 and was put in charge of efforts to reestablish military veterans in civilian life (as well as keeping them away from the lure of Bolshevism). To this end, the U.S. War Department created a huge publicity campaign to convince American employers to infuse their businesses with “fighting blood.”

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