Prestito della Liberazione
G. Ricordi & C. Milano, Luciano Achille Mauzan
1918
DIMENSIONS
55 1/2 x 39 1/2 in. (141 x 100.3 cm)
OBJECT NUMBER
PH.286
COUNTRY OF ORIGIN
Italia
CREDIT LINE
Gift of Peter A. Blatz
KEYWORDS
-

This poster urges Italian civilians, represented by the 11 hands reaching toward the sword of the winged figure of Victory in a gesture of unity, to invest in Italian government’s Liberation Loan, the fifth national loan of World War I. The quotation is most likely from Felice Orsini, the Italian nationalist revolutionary hanged in 1858 after his attempt on the life of the French emperor, Napoleon II. Painter, sculptor, and commercial illustrator Luciano Achille Mauzan produced more than two thousand posters during his career, among them advertisements for products like toothpaste, typewriters, parmesan cheese, and canned tomatoes, often featuring humorous and/or grotesque figures. His many posters for the Italian government’s war-loan campaigns tended, like this one, to fulfill the more conventional requirements of wartime propaganda.

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