Baumberger is one of Switzerland’s most important and prolific graphic designers, creating over 200 posters during his career. This poster is a marvelous example of the Sachplakat (Object Poster) style in which a product is presented in a simple close-up with little additional visual material. The assumption is that the product can sell itself. Baumberger ingeniously uses the tag on the coat to indicate the brand, leaving no need for additional promotional text.