PKZ
Hans Looser, Hug & Söhne, Zürich
1957
DIMENSIONS
50 5/16 x 35 3/8 in. (127.8 x 89.9 cm)
OBJECT NUMBER
PH.5824
COUNTRY OF ORIGIN
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CREDIT LINE
Poster House Permanent Collection
KEYWORDS
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This poster by Hans Looser for the 1957 advertising campaign of the Swiss luxury-clothing company PKZ won the Swiss Poster Award of 1957. Since 1908, when the firm commissioned its first poster from Ludwig Hohlwein, PKZ continued to hire top graphic designers for its promotional posters, perhaps accounting for the fact that this store remains in operation all over Switzerland.
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