PH.6617
1961
Artist / Maker / Culture
BBDO
DIMENSIONS
63 x 40 in. (160 x 101.6 cm)
OBJECT NUMBER
PH.6617
COUNTRY OF ORIGIN
Pepsi, Product, Soft Drink, The Push Pin Legacy, United States, White, Woman
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
Pepsi, Product, Soft Drink, The Push Pin Legacy, United States, White, Woman
As part of a $34 million campaign in 1961, Pepsi changed its slogan from “Be Sociable” to “Now It’s Pepsi For Those Who Think Young!” It would keep this tagline until 1964. Three years later, Pepsi helped sponsor the beach-party film For Those Who Think Young (1964) starring James Darren, Bob Denver, and Nancy Sinatra. It would also heavily feature Pepsi product placement.
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