The Italian government launched five national loans during World War I, the first three between December 1914 and early 1916, and the last two in 1917 as it sought to expand resources to achieve a decisive victory. None of them were particularly popular with Italian civilians. Marcello Dudovich was a painter, photographer, illustrator, and one of the preeminent poster designers of his day. His illustrations for the German satirical magazine Simplicissimus and his color-saturated advertising posters both before and after World War I, often featured urbane, modern women and promoted alcoholic drinks as well as the famous Mele department store in Naples. His propaganda posters during World War I were inevitably more subdued in tone but no less accomplished. Here, he shows four infantrymen representing the members of the Entente—Italy, France, Britain, and the United States—with their national flags flying behind them. There is also a smaller variant of this poster.