While New York magazine was originally introduced in 1963 as a Sunday supplement to the New York Herald Tribune, it wasn’t until that paper folded in 1966 that Milton Glaser and former editor Clay Felker purchased the rights to the publication and relaunched it as a weekly magazine. Its first issue hit newsstands on April 8, 1968. This poster was created to announce that inaugural issue in its new format, featuring four views of the Empire State Building. While Glaser often contributed covers, he also called upon other Push Pin designers to provide illustrations to the magazine.