The teaser and payoff posters for Little Miss Sunshine were created at the same time, allowing for a very strong brand identity, expressed primarily by the color yellow, that featured across the campaign. Since the client wanted to include a significant number of quotes on the poster, the design required a lot of negative space. This was solved by pushing the imagery to the lower register of the poster and creating horizontal drama. All the images of the actors were taken from various shots of unit photography and assembled in the design. The addition of very deliberate and stark shadows beneath them adds a graphic element to the composition.