This tongue-in-cheek advertisement inadvertently makes the point that green consumerism is for the affluent, showing a well-heeled couple protesting a whaling ship aboard a Riva speedboat (that, incidentally, costs half a million dollars and uses much more fuel than the Lexus). A 2023 report backed by the United Nations pointed out that the top 10 percent of individual polluters produce 50 percent of greenhouse gas emissions. Lexus’s parent company, Toyota, is the largest manufacturer of hybrids. Before electric vehicles became widely available, hybrids were viewed as the most environmentally friendly small cars.