This poster by renowned American artist Norman Rockwell is intended to encourage workers in munitions factories to keep up the supply of ammunition and weapons for soldiers in the front lines. Rockwell himself stated that the image was based on a gun crew and machine gun sent to his studio by the military once it had approved his original sketch. He explained that “The gunner insisted that I picture his gun in gleaming good order, but he let me rip his shirt…This final poster represents one of our grand soldiers in a tough spot on the firing line. The coil of cartridge tape and the empty cartridges show that he is about down to his last shot.” The traditional, illustrational style is characteristic not only of Rockwell’s celebrated magazine illustrations and commercial posters but also of most American propaganda posters of World War II in general. The government’s Office of War Information, established in June 1942, believed that the American public preferred this relatable style to the more opaque forms of modernism that dominated much European graphic design of this era.