Amos Paul Kennedy Jr. is a contemporary letterpress printer. His work primarily focuses on documenting Black cultural events in the rural South, embracing the medium as the perfect means of unpretentious communication. The title of this poster, advertising the Langston Hughes African American Film Festival, is created through the use of a rainbow roll (a high-impact printing method wherein dollops of ink are spaced along the printing cylinder and, when spread thin, combine to create a rainbow effect).