Three years before he was up for reelection, Charles de Gaulle amended the constitution to allow the president to be elected by direct universal suffrage rather than by an electoral college. The 1965 election advertised in this poster would be the first to adhere to this new system. As they had done for the 1958 referendum, Lefor-Openo created two designs, the first of which features a young girl wearing multiple patriotic symbols: a dress made up of the French tricolor, the Phrygian cap with the tricolor cockade (representing Liberty), and a badge with the V for Victory. She is reaching for the hand of de Gaulle himself (indicated by the starred cuff of his military uniform). Combined with the tagline “I am seven years old; let me grow up,” she stands in for the Fifth Republic as it asks de Gaulle to guide it through adolescence and provide the stability of a father figure.
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