This poster promotes the Kodak Brownie Starflash, a portable snapshot camera that was produced in the United States and France between 1957 and 1965; it was the company’s first camera with a built-in flash. George Eastman had founded Kodak in 1888 with the idea of simplifying and popularizing photography, replacing unwieldy and expensive glass negatives with rolls of film that allowed the giant, stationary cameras of the day to be both mechanized, vastly reduced in size, and easily portable. He released the first Brownie camera in 1900 with an ambitious marketing campaign directly chiefly at children; Kodak produced dozens of different models within the space of a few years, designed to meet all the requirements of the amateur photographer. The success of the Brownie, initially priced at only one dollar (about $35 in today’s currency), also allowed Kodak a virtual monopoly of the field until the 1920s. This poster, created by the publicity department of the French producers of Kodak, was apparently intended for French-speaking countries in Africa and appropriately features a photograph at the center of the image. It also points to a rather stereotypical understanding of African culture. The woman wears a zebra-patterned skirt as she looks down proudly at her Kodak camera; behind her is a wild-animal pelt and tiny panthers emerge in a line from a Kodak box above her head, suggesting a line of camera film. Little is known about the designer, R. Queinnec, but he did compose several other posters for Kodak.
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