Graphic designer Eugène Patkévitch or EPatké”, who signed himself as either “EP” or “EPatké,” created around ten posters in Switzerland during the 1940s, almost all of them advertising alcoholic drinks. Like this one, they reflect the influence of the sleek lines and angles of Art Deco and that of Leonetto Cappiello, whose posters were often dominated by a single eye-catching figure or object against a dark ground. (A version of this stylized, comical red man also appears in Patkévitch’s 1943 poster for Bellino Vermouth.) The “Kina” in the name of this gin drink refers to the quinine in it. This was an ingredient in the many alcoholic drinks from the 17th century onward (in addition, most famously, to tonic water) that were originally introduced to ward off malaria and has since been significantly reduced or eliminated entirely.