In 1967, Lippmann + Rau began representing soul and funk artists in West Germany. One of the first musicians they brought over was James Brown, and this poster promotes not only his first appearance in Germany but also his first appearance anywhere in Europe. The image was used for multiple concerts, with the text in the lower margin updated as needed. The sensational language peppered over Brown’s portrait underscores the distinct Americanness of the show, including references to Las Vegas, Harlem, and the singer’s extreme level of fame (“the hottest show in America to-day!”), one that a West German audience of the time would have found especially appealing. Despite this attempt to appeal to local people, Rau estimated that approximately 90 percent of the tickets for Brown’s concerts in West Germany were sold to Black American soldiers stationed there. Known for the spectacle of his high-energy performances, Brown was accompanied by 30 other musicians, some of whom made up his “Famous Flames.” He had originally been the drummer for that group (founded by Bobby Byrd, also listed on the poster) before becoming the front man and lead singer with the release of its song “Please, Please, Please” in 1956. This poster incorporates a possible error: in 1967, Brown had not yet performed at the Sands Hotel in Las Vegas; however, he did play at the Flamingo for 22 days that year.