This poster advertising an exhibition of contemporary Italian painters in Lucerne is the work of Hans Neuberg, one of the pioneers of the International Typographic Style, also known as the Swiss Style. The proponents of the movement created a design language reduced to its essentials, incorporating photography and graphic symbols, and distinguished by its limited range of colors, sans serif fonts, and asymmetrical layouts. Neuberg’s poster here reflects the style’s characteristic abstract geometric forms derived from early 20th-century Russian Constructivism as well as the New Typography championed by prewar Central European modernist designers. However, the Swiss designers typically stripped these styles of their avant-garde and historical connotations. During the late 1950s and 1960s, in fact, the Swiss Style was absorbed into the graphic language of American corporations seeking a modern, easily readable style of communication.