India Movie Poster/ GA011
Ramachandraiah and Raju
2009
DIMENSIONS
20 1/4 x 30 in. (51.4 x 76.2 cm)
OBJECT NUMBER
PH.7124
COUNTRY OF ORIGIN
Bharat
CREDIT LINE
Gift of Gail Anderson
KEYWORDS
-

This Hindi-language action film is loosely based on the 2005 Hollywood movie Into the Blue, starring Paul Walker and Jessica Alba. At the time of its release, Blue was the most expensive Hindi film ever produced, with a budget of one billion rupees (approximately $20 million). Nonetheless, it failed to earn back the original investment. Raju often pulls elements from various promotional materials when creating his posters, synthesizing them into a single image. In contrast to the official movie poster for Blue, Raju has only incorporated two of the main figures, modifying the composition so that it also includes the film’s female protagonist, a detail taken from a different advertisement. The designs of Ramachandraiah and Raju are much better suited to Bangalore audiences than the generic, composite images of standard movie posters. Their vibrant colors and layered patterns effectively reflect the aesthetic of Majestic, one informed by a creative culture of resourcefulness and community.

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