This New York Times campaign promoting its classified ads first ran from 1954 through the 1970s. The series was designed by Louis Silverstein and, apart from small changes in typography, remained largely unchanged during this period. The newspaper hired distinguished photographers like Robert Frank and Duane Michals to photograph real (unnamed) people rather than models, including textile designers, editors, engineers, motivation research psychologists, and vaudevillians, among many other workers. The black-and-white advertisements were probably most familiar to New Yorkers from the ubiquitous subway cards on which they appeared.