Operating for 16 years in SoHo, the Museum of Holography celebrated the wonders of holograms. This poster announces an exhibition on portraits of notable New Yorkers, including Tom Brokaw, Big Bird, Joseph Papp, and Andy Warhol. The main typeface here is Cylindrical Gothic (also known as Baby Curls), invented by Milton Glaser in collaboration with Push Pin alumnus George Leavitt in 1973. Echoing the shape of the text and the fact that holograms were typically created through 16-inch cylinders, instructions on the poster indicate that it should be glued at the left and right edges to create a three-dimensional form.