This promotional poster for the Hamburg Feuerkasse (Hamburg Fire Fund) in Germany celebrates 300 years of the world’s old existing insurance company, founded in 1676. The design effectively emphasizes the long history of the organization, juxtaposing a photograph of an old coin or medal showing an outline of the city of Hamburg with an aerial view of the modern city. The Fraktur letting of the company’s name further reinforces a sense of its long-established reputation.