Ludwig Hohlwein designed many posters for the Ernemann company’s products from around 1910, including cameras and movie projectors as well as the binoculars advertised here. Ernemann was an established firm by then, already a decade old when it had moved in 1899 to Dresden, the center of the German camera industry at that time; in 1909, it began manufacturing its first movie projector “The Impersonator.” (Hohlwein would promote later iterations called “the Kinox” and “the Kinoptikon.”) In this composition, showing two well-dressed men apparently watching horse racing through their binoculars, the device presented again in close-up in a circle next to them, Hohlwein integrates flat blocks of color and lettering in the Sachplakat (object poster) style but demonstrates the relative three-dimensionality of the figures, the sense of texture, and the vivid hues that quickly came to define his version of it.