Ludwig Hohlwein, based in Munich, had trained as an architect and had quite a career as a designer of furniture and interiors before turning his focus to posters in 1906. He had been an early exponent of the avant-garde Sachplakat (object poster) style, characterized by bold lettering, flat colors, and reductive forms, creating many successful posters in his somewhat more decorative and three-dimensional version of it for all kinds of events and products. This composition, however, is defined by a conventional and slightly saccharine realism that probably reflects the influence of the style favored by the Nazi Party (especially in the depiction of women and children), which he joined in 1933, and for which he made numerous posters. There is also a variant of this poster featuring the German phrase “Deutschland im Sommer” (Germany in Summer).