While not the official artist of the Olympics in 1988, LeRoy Neiman created this poster for ARA Services (known today as Aramark), one of the sponsors of the Summer Games in Seoul. The company was the main food-service provider that year, having provided meals for many Olympic events since 1968. Neiman originally created this image as an art print during the 1976 Montreal Olympics. He repurposed it in more vibrant hues for this commemorative poster promoting ARA’s involvement with the Games. Spectators often play a large role in Neiman’s compositions, the act of watching an event as important as the game itself. This sense that they had been fully incorporated into celebrated competitive spectacles might explain why middle-class American men in particular found Neiman’s posters so appealing.