In this poster urging Austrians to subscribe to the country’s fifth war loan, soldiers with bayonets and rifles, one carrying a banner, are seen charging across a landscape, with bursts of artillery fire described in red behind them. War bonds were issued eight times during World War I by Austria and Hungary simultaneously and were the most important source of revenue for both governments. War loan propaganda of this kind was arranged and controlled by the Treasuries in Budapest and Vienna, and was intended to engage investors ranging from the emperor to public servants and even soldiers at the front. While the first subscription period for these war bond drives had lasted eight days, the last four, including the one referred to here, lasted an average of 46 days as people’s funds and enthusiasm for the war dwindled. Puchinger was a Viennese painter, illustrator, industrial designer, and graphic artist who played a significant role in the Vienna Secession at the turn of the century. This is one of several fundraising posters he created during World War I.