Starting in 1978, Seymour Chwast was tasked with devising a campaign for the business magazine Forbes. Its art director provided him with the concepts and Chwast executed them in his signature style. Images that proved popular in the New York City subways were often reprinted as full-page magazine advertisements. All of them were intended to demonstrate that people who read Forbes get ahead faster than those who do not. As with many of Chwast’s designs, these all began as line drawings that were reproduced on glossy paper. Chwast would then apply and cut Cello-Tak—bits of colored Mylar—inside the lines, peeling off and replacing the shades as desired.