This poster promotes the Italian government’s sixth and final national war loan, issued in 1920. Like many posters designed to encourage civilian investment in post-war rebuilding loans, it points to the rebirth of national prosperity, here indicated by the Italian shipyard worker joyfully viewing a newly completed ship and the smoking factory chimneys in the background; it also features the fairly standard brightly lit sky suggesting an optimistic future. This is one of several war-loan posters designed for the government by the venerable firm of Richter & Co., established in Naples in 1842 by a Swiss printer. Mario Borgoni, the designer of this composition, had been the company’s artistic director since 1906 and was responsible for its highly sophisticated designs, initially in the “Liberty Style,” for pictorial maps, travel posters, bank notes, postcards, and printed materials for hotels, most famously luggage tags, across Europe, North Africa, the Middle East, and even the Americas.