This is an early work by the celebrated and prolific French-born artist and poster designer Charles Loupot. The composition is dominated by a dapper gentleman in a fall overcoat, set against an autumnal woodland whose brilliant foliage is suggested by Loupot’s free, painterly application of orange inks to the plate. Both the man’s rather blank features and the strategic use of orange are characteristic of his work of this period. The luxury men’s clothing firm of PKZ (Paul Kehl Zurich, named in 1881 for the founder) commissioned its first poster from Ludwig Hohlwein in 1908 and continued to hire major graphic designers for its promotional posters.