Echo from France / Buy Liberty Bonds
Fernand A. Crepaux, H. & G. Klotz & Co., NY
1918
DIMENSIONS
45 1/4 x 29 in. (114.9 x 73.7 cm)
OBJECT NUMBER
PH.263
COUNTRY OF ORIGIN
United States
CREDIT LINE
Gift of Peter A. Blatz
KEYWORDS
-

This poster, designed by the French painter Fernand Crepaux, was directed at a war-weary American public in the last year of World War I, urging them to buy Liberty Bonds to support their French allies at the front. A woman, perhaps the allegorical figure of Marianne, stands on a trench in front of barbed-wire fencing wearing a military uniform combining 19th-century elements with the puttees (leg bindings) of the World War I infantryman. She brandishes a swirling French flag lettered with the names of Napoleonic military victories. The poster exists in a variant, issued later the same year, lettered “Nous les aurons [We will have them]/Buy More Liberty Bonds” and was issued by the Parisian perfumerie Edouard Pinaud; by 1908, this firm was run by the brothers Henry and George Klotz, whose copyright is noted on the composition. They instituted an ambitious international advertising campaign for Pinaud perfumes and men’s grooming products, and opened a New York branch of the store on Fifth Avenue in New York in 1920.

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