While designer Dawn Bailey had worked on a handful of other posters after joining Seiniger Advertising, this is the first one over which she had some control as the lead designer. She presented between 15 and 20 comps—at the time, the standard number of rough poster ideas for a campaign— all produced through black-and-white xeroxes. Tony chose a few he liked best, and these were then recreated in color for further consideration. The image of Patrick Swayze and Jennifer Grey was chosen from unit photography—photographs taken on set during the production. Dawn reviewed contact sheets full of thousands of images and ordered those that most vividly conveyed emotion or action, as well as those in which the stars were most recognizable. She felt this was the most romantic image as well as one that hinted at a chance of possibility.