Unveiling his first collection in 1962, Daniel Hechter revolutionized the fashion industry by introducing what some consider to be the first line of ready-to-wear clothing for women. This poster emphasizes the fun, contemporary nature of Hechter’s designs, placing stylish young women in glamorous, psychedelic-inspired situations. Below the brand’s name are references to various synthetic fabrics that were used in the clothing, including cutting-edge polyester.