This 1906 poster by the Munich-born graphic designer Karl Franz Moos for the venerable Swiss chocolate company Chocolat Klaus, founded in Switzerland in 1856, suggests his early interest in Swiss motifs. After his move to Zurich, Switzerland, in 1915 during World War I, Moos began to produce an increasingly successful series of posters mainly focused on travel and sports, especially skiing in the Swiss mountains. In this bold, minimalist design, with the background divided into three sections in only three colors, Moos does not actually show chocolate in any form but instead the silhouettes of the cowherd as well as the cows that produce the milk it contains.