This poster urges Canadians to invest in the national Victory Bond campaign of 1918; it was one of the Canadian government’s most successful bond campaigns during World War I, raising more than six hundred thousand dollars in three weeks. The government launched five war-bond campaigns between 1915 and 1919, each of which was supported by a poster campaign organized by the Victory Loan Dominion Publicity Committee. The poster, showing Canadian soldiers in the trenches about to charge with bayonets, also includes a slogan that rather clumsily paraphrases a line from Alfred Tennyson’s 1854 poem “The Charge of the Light Brigade,” about the British light cavalry during the Crimean War: “Theirs not to reason why, theirs but to do and die.”