Buy a Share in America
John Atherton
1941
DIMENSIONS
25 1/2 x 17 3/4 in. (64.8 x 45.1 cm)
OBJECT NUMBER
PH.7553
COUNTRY OF ORIGIN
United States
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
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This design was the overall winner within the Treasury Department category in the Competition for National Defense Posters held by MoMA in New York. Interestingly, John Atherton also took second prize for a different poster in the Army Air Corps Recruiting Poster category. Unlike many of the other accepted designs in the competition, Atherton’s image is quite modern, combining photomontage, dynamically placed typography, and bold graphics in a patriotic color palette. It stands apart from much of his other work in which he favored the classic illustrational style best associated with the Saturday Evening Post. This image was printed in a variety of sizes, both by the Treasury Department and by banks that sold defense bonds and stamps. Three Midtown Manhattan banks pooled their resources to rent a giant billboard space on the corner of 42nd Street and Fifth Avenue in New York, incorporating their names and addresses at the bottom of the design. Before America’s entry into World War II, defense bonds were sold to members of the public to support issues of national security, with the promise that they would be repaid with interest once the conflict subsided. Bonds like these might have helped projects 

For inquiries about image licensing, please contact collections@posterhouse.org.

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