Brush Your Knees Twice a Day with Levi's.
1974
Artist
Charles White III
DIMENSIONS
31 x 24 in. (78.7 x 61 cm)
OBJECT NUMBER
PH.311
COUNTRY OF ORIGIN
Fashion, Jeans, Levi's, Men's Fashion, Toothpaste, United States, Women's Fashion
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
Fashion, Jeans, Levi's, Men's Fashion, Toothpaste, United States, Women's Fashion
This one of two posters Charles White III was commissioned to design for Levi’s during the 1970s, a period when the jeans manufacturer was hiring major artists and illustrators to create its publicity. (The other by White was captioned “Make a Big Splash in Levi’s.”) The image is both a reflection of White’s happy appropriation of popular design motifs and details and a subversive dig at the essential superficiality of commercial advertising. It was produced in San Francisco by advertising agency Foote, Cone & Belding.
For inquiries about image licensing, please contact collections@posterhouse.org.