Scher was hired in 1994 by George C. Wolfe to produce a fresh graphic identity for the New York Public Theater that reflected its mission to be “artist driven, radically inclusive, and fundamentally democratic.” This design for Book of the Dead (Second Avenue) is less closely based on typographic motifs than much of her other work for the theater but similarly represents an effort to attract new, younger audiences with a bold design evoking contemporary street art. Book of the Dead was a short multimedia Disneyland-style “attraction” (as described on the poster) created by composer John Moran, a musical journey through time from what it’s official publicity described as “the sunlit optimism of Ancient Egypt, through a day in the life of New York City’s Second Avenue … to a Tibetan vision of the afterworld.”