Banque Privée
Imp. Joseph Charles, Paris, René Lelong
1920
DIMENSIONS
47 x 31 in. (119.4 x 78.7 cm)
OBJECT NUMBER
PH.226
COUNTRY OF ORIGIN
France
CREDIT LINE
Gift of Peter A. Blatz
KEYWORDS
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The Banque Privée was one of many banks in France that mobilized capital to help the government pay off its foreign debts and finance reconstruction after World War I. It issued this poster to support the Reconstruction Loan of 1920, the government’s fifth such campaign since the beginning of the war. It shows Marianne, the symbol of the French Republic, wearing a laurel crown rather than the Phrygian cap that typically identifies her in her revolutionary role, in a field of wheat dotted with poppies (referencing the war dead). One arm is around a boy holding a basket of fruit, while the other gestures to the sunlit abundance around them. Together, they walk away from the war-damaged village in the background toward an optimistic future. This is one of several posters promoting war loans designed by French painter and illustrator René Lelong; in addition to his work with numerous French publishers, he is best known for his images of the French upper-classes at play before and after the war, and for his poster advertisements for George Eastman’s Kodak company, often featuring the Kodak Girl.

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