This poster advertises the warm and modestly priced men’s coat offered by the Bamberger & Hertz store in Munich. Its designer, Henry Ehlers, was a founding member of the Neue Vereinigung Munchener Plakatkunstler (the New Group of Munich Poster Artists) with Ludwig Hohlwein and others. The organization’s stated aim was to “place renewed and greater emphasis on the artistic design of the poster.” In his numerous compositions, Ehlers deployed the new typography, stylized geometric forms, and photography in designs like this one that were among the most ambitiously modern among those of his contemporaries. He also produced travel posters before and after World War II and advertising designs for many German companies, including BMW, Erdinger Weissbier, and another men’s outfitters, Hansen in Cologne. Bamberger & Hertz was a well-known chain of men’s and boys’ clothing stores, founded in Worms in 1876. The Munich branch at Kaufingerstrasse 22 was boycotted by the Nazis on April 1, 1933, along with thousands of other Jewish businesses, but the building, remarkably, survived the Kristallnacht attacks of November 1938.