The Italian firm of Ditta L. Evangelisti in the Italian Marches commissioned this poster, with its distinctive central motif of a monkey drinking from a bottle of its brand of anisetta (a dessert liqueur made from anise seed), from Carlo Biscaretti di Ruffia. The work of Studio Technico Carlo Biscaretti, founded in 1907, swiftly became well known among European companies for its technical and advertising design, not least by the car industry. Biscaretti, always an enthusiastic collector of cars, went on to be a founder of the Museo Nationale dell’Automobile (The National Automobile Museum) in Turin in 1933. The Litografia Doyen, whose name appears at lower left in the poster, was founded in 1832 and became one of Italy’s most important lithographic printing firms between the middle of the 19th century and the end of World War II.