This playful poster shows the Maharaja playing a pungi, an Indian wind instrument traditionally used by snake charmers in street performances. Evidently, the Maharaja could not find any serpents to enchant in Rome, so he made do with the closest thing he could find—spaghetti. With his sweet melodies, he humorously charms his dinner into forming the word “Rome” in letters above his head. In such posters, Air-India hoped to present an exoticised version of India—a land of rajas (princes), snake charmers, and fakirs (Hindu ascetics). While this tactic was good for business, it was often criticized for encouraging false and outmoded ideas about the country.